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Sale and Lead Optimization for Websites

Once your company website has started to get visitors, either from social promotional efforts, or via SEO outsourcing, you need to ensure that those visitors are actually benefiting your business. Increased sales, more leads, improved engagement - optimization means specific gains on measurable parts of your website usage. Getting the most out of every visitor to your website, ensuring that the goals you have set are met and improved.

Every website has a reason for its existence, perhaps it is an ecommerce site and sells items directly, other sites are intended to generate leads for your business that will be followed-up via phone calls, emails or in-person presentations. Sometimes a website is intended as a portfolio or reference source to which existing customers or potential customer can be directed.

Whatever the goals there are always many different ways that a website can be designed or organised in order to achieve those goals. And it isn't always immediately obvious which options are going to be most effective. The way in which your website visitors may use your site while in the privacy of their office, their home, or perhaps on a phone while commuting or in the street, is not at all easy to predict.

Therefore most initial designs for websites do not necessarily work well for their visitors, and this is typically not at all obvious to you the business owner. And therefore "Optimization" is required to try out different alternatives and find the ones that get the most effect in terms of reaching your goals.

"Optimization of websites is a blend of marketing, creativity and analytics."

Once goals have been clearly defined, and benchmarks measured, then various alternatives have to be developed, tested, adjusted and tested again.

Input into the process comes from many places including industry best practices, ideas from researching the competitive environment, clues from existing usage and pure brainstorming. This needs to be followed-up with rigorous measurement and analytics to ensure that statistically sound results are obtained, and these results turned into actions for an improved website experience for your visitors.

Having been developing and analyzing websites in a variety of industries for many years at WL Media we are very aware of how different design and organisation decisions can influence visitor behaviour. Our extensive experience with website Analytics as well as our knowledge of the latest trends in website design mean that we can create options and then determine objectively which are the winners.


To learn how the Optimization for Sales can improve your online internet marketing contact us today. 

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