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Google recently released a new tool called testmysite to encourage people to test their own small business websites for three different quality factors. Is this relevant to your website in Hong Kong? Raymond Lowe takes a look and give you some context on what it means for online marketing for your business in Hong Kong.
Should you be testing your business website? And what do the results actually mean from the perspective of digital marketing, and not just technology.
Are you mobile ready? Even the MTR says "Don't keep your eyes only on your mobile phone", but Hong Kongers are harder to tear away from the little screen. So your online presence, from websites to logos, from shopping carts to infographics have to allow for this reality.
From 2012 to 2014 Mobile usage in Hong Kong for English language speakers went up 92%.
By July 2017 more people in Hong Kong will access your website on their phone, than on a PC. And that's not even counting tablets, phablets, slates and other mid-sized portable devices.