Social Presence Development
Social introductions lead to more sales and better qualified leads because social is the modern equivalent of "word of mouth" recommendations. With people spending more of their time accessing social media sites, whether on mobile devices during their commute, or via traditionally designed websites, it is the connection with people that they know that makes the information they find here more real, more personal and more believable.
These are all qualities that you need for your business, whether you are selling directly online with an ecommerce website, building brand awareness for your products or seeking qualified email and phone leads, some of the best contacts will come to you via social networks. For a whole generation the social sites are now "the internet", and for good reason because with content curated by your contacts the information found here is seen as more relevant and more meaningful.
A good social media presence depends on predicting where your customers are going to look for you, and making sure that before they do you are already there. The optimum social presence requires active ongoing interaction to bring the customer into your circle as you become part of the customers extended circle as well.
Achieving this requires allocation of appropriate resource and is potentially draining in terms of manpower. Therefore being selective and interacting in the most appropriate places is important to save effort. Identifying which places are most significant not just for buzz but for actual business requires careful tracking and some inventive techniques.
"Static" Social Presence is also possible and may be appropriate in some or all locations as you balance the benefits of social with the in-house effort needed to maintain it.
At WL Media we understand how Social Media Networks work, and how they change quite rapidly, both in the terms of the official rules and in the ways they are used. Here in Hong Kong the split and usage of the networks doesn't entirely mirror the rest of the world, and the English speaking audience is again somewhat different to the Cantonese native speaking one. Our expertise in this area means that we can create, implement and most importantly track and report, on the success of Social Marketing promotional campaigns.
To learn how the Social Presence Development can improve your online internet marketing contact us today.