Mobile Menu Button

Online Marketing Starter Package for HK Small Business

Do you have a Small Business in HK that wants to get started with Online Marketing ?  This package combines a Foundation SEO package with a Starter Content Marketing pack and includes Essential Local SEO to get your Online Marketing a great start.

We understand that your Hong Kong business wants to expand by using online marketing. You already have a website and probably some basic social media such as a Facebook Page or Twitter profile.

Online Marketing Startup Package for HK SME

The goal of this package will be to "Generate sales growth for your business via online discoverability and presence".

Maybe your company has tried other forms of online marketing, such as direct email marketing or PPC, but now wishes to use Search Engine Optimisation.  
 
This package will help your company to use SEO to boost the visibility of your brand, traffic to your website, and ultimately, therefore, leads and sales.
 
SEO is only one aspect of online marketing and it must be understood that SEO needs to be used in conjunction with other forms of online, and offline, marketing to be fully effective.  In particular Press, Content, and Social Media have a huge impact on the effectiveness of SEO, which in turn feeds your press coverage and social media engagement.  It is a virtuous circle that can be self-supporting once started..
 
It must be understood that SEO is not “free traffic from Google”, but rather is an amplifier of other basic marketing efforts.  If good, useful, engaging content is presented with technical accuracy on a well-made website, and if it gains good engagement via media, both traditional media, and new media, then SEO can amplify the effectiveness of that by many orders of magnitude.  A blog post or a news article may be seen only by a handful of people, but due to the effect on Google, that post or article may generate thousands of visits to your website, each from an interested person.
 
This package will consist of a research phase, a technical setup phase, content creation phase, a link building phase, and conclude with analytics.  At that point, it will be up to you to decide what additional continuation and development are worthwhile depending on the actual results of what worked and didn't work in your specific case.  
 
WL Media HK will suggest a list of keywords which are acceptable by you.  This includes analysis of competitors we found online according to your target or existing customers and what you already have in mind.
 
We will identify draft keywords: that relate to the product or service you are selling and identify ones that have a suitable frequency of use in Google in Hong Kong.  Ones with good relevance to buying intent, sufficient traffic, and realistic competition will be selected.  What keywords your competitors are ranking for is also taken into consideration and we will discuss them with you to ensure that the selected terms properly fit with your company ethos and the image you wish to project for your products.

The Online Marketing Starter Package includes:

  1. Foundation SEO package - Web page technical accuracy and focus plus a online mentions booster.
    1. Ensure Technical accuracy of your website, including adding meta tags and title and generally improve making sure that the pages match your target market and actual vocabulary.  Up to 20 pages key pages including home page.

    2. Jump start your online ubiquity by seeding the web with 3 x 1,000-word unique articles on 10 different sites covering social, web2.0 and long form content sites, with 1 illustration where supported.  That is 30,000 words just there!

  2. Starter Content Marketing pack - Increasing relevant content, by adding appropriate topical articles.

    1. Populate your website with 10 x 1,000-word articles that reflect your goals, vision, products and place in the market.  All weighted against your competitors and the actual vocabulary of keywords that your customers use.  Each article with 2 illustrations to engage the visually focused part of your audience.

  3. Essential Local SEO.- Gain more relevant listings for your website to improve your ubiquity and discoverability.

    1. Submit to appropriate business listing and directories.

      1. 2 x major Business Listing (Google and Bing) with 3 x images and 400 x word unique description for Google.

      2. 10 x relevant directory listing submissions with logo, image and up to 200 x word unique descriptions subject to directory limits.

As well as providing the above services to boost the rankings we will also undertake to:

Provide ranking reports before project start, at one month, 3 months, 6 months and 1 year.  Monitoring of your brand mentions and alerts on any SEO issues discovered will continue for one year.

Total price HK$50,612

Additional ad-hoc consulting is charged at HK$1,200 per hour per consultant.  However, we recommend you ask us to quote on a project basis for add-on work so as to minimise your costs.

Ethical note: The SEO industry is full of “tricks” and “guarantees” offered by Black Hat SEOs who break or “stretch” the rules.  WL Media HK is an entirely White Hat SEO company and will always comply strictly with Google Webmaster Guidelines.  This means the work we do may be slower, be more complex, and take longer to produce results.  But it reduces the risks of a Google Penalty and from our experience is closely related to stable long term SEO success over years, rather than short-term weekly or monthly results with high variability whenever Google adjusts their algorithm.

To learn how the Local Search Engine Optimization can improve your online internet marketing contact us today. 

Google Testmysite?

Google recently released a new tool called testmysite to encourage people to test their own small business websites for three different quality factors. Is this relevant to your website in Hong Kong? Raymond Lowe takes a look and give you some context on what it means for online marketing for your business in Hong Kong.

Here are the scores for testmysite.thinkwithgoogle.com

Should you be testing your business website? And what do the results actually mean from the perspective of digital marketing, and not just technology.

 

Mobile Ready

Are you mobile ready? Even the MTR says "Don't keep your eyes only on your mobile phone", but Hong Kongers are harder to tear away from the little screen. So your online presence, from websites to logos, from shopping carts to infographics have to allow for this reality.

From 2012 to 2014 Mobile usage in Hong Kong for English language speakers went up 92%.

By July 2017 more people in Hong Kong will access your website on their phone, than on a PC. And that's not even counting tablets, phablets, slates and other mid-sized portable devices.

 

Online Marketing Tips