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Search Engine Optimization for Websites

Rank higher and more frequently in more search engines to enjoy more visitors to your website. Visitors to your website who have arrived via search engines are some of the most valuable as they are actively seeking or researching a topic, and if they then arrive on your website that indicates an existing interest. Unlike paid advertising or social marketing the visitors to your website who have arrived via search engines are free, whether 100 visitors or 100,000 visitors arrive you do not have any additional cost.

"Let your customers find you"

Small business looking for a quick start? Try our Small Business Starter Package!

Literally billions of websites exist on the internet and are all competing for very few places on the first page of the search engine results page. Even in the narrow topical areas for any one particular industry or product there are often hundreds of thousands of sites or pages competing.

Each search engine has its own formula to determine who ranks first for which words, and while the details are commercial secrets the general trends are understood making it possible to structure your website so that it is seen as most relevant to the search engines.

There are constant changes to the rules, guidelines and best practices for optimizing your website due to developments by search engines to improve their accuracy and also to combat attempts to cheat their systems.

Search engine optimization is such a profitable area that a great many people try to "beat the system" and find ways to make Google and other search engines display their websites at the top, regardless of how relevant they are.

WL Media has been helping website rank well in search engines since search engines first existed. And while the rules have changed massively since those days the basic principles of providing excellent websites with good technical attributes that search engines can find, understand and display correctly haven't changed.

Here are WL Media we believe in developing for the long term and hence we will not use any "black-hat" techniques, those which break the rules of the search engines. Doing so will only provide short term benefit at best, and risks your business website being penalized or simply not ranking well after the search engines tweak their systems to exclude those they consider dishonest.

Nor will we make unreasonable promises "#1 in a month!" which are so commonly made by those willing to make a quick sale at the expense of long term growth.

 

To learn how the Search Engine Optimization can improve your online internet marketing contact us today. 

Google Testmysite?

Google recently released a new tool called testmysite to encourage people to test their own small business websites for three different quality factors. Is this relevant to your website in Hong Kong? Raymond Lowe takes a look and give you some context on what it means for online marketing for your business in Hong Kong.

Here are the scores for testmysite.thinkwithgoogle.com

Should you be testing your business website? And what do the results actually mean from the perspective of digital marketing, and not just technology.

 

Mobile Ready

Are you mobile ready? Even the MTR says "Don't keep your eyes only on your mobile phone", but Hong Kongers are harder to tear away from the little screen. So your online presence, from websites to logos, from shopping carts to infographics have to allow for this reality.

From 2012 to 2014 Mobile usage in Hong Kong for English language speakers went up 92%.

By July 2017 more people in Hong Kong will access your website on their phone, than on a PC. And that's not even counting tablets, phablets, slates and other mid-sized portable devices.

 

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