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Sale and Lead Optimization for Websites

Increased sales, more leads, improved engagement - optimization means specific gains on measurable parts of your website usage. Getting the most out of every visitor to your website, ensuring that the goals you have set are met and improved.

Every website has a reason for its existence, perhaps it is an ecommerce site and sells items directly, other sites are intended to generate leads for your business that will be followed-up via phone calls, emails or in-person presentations. Sometimes a website is intended as a portfolio or reference source to which existing customers or potential customer can be directed.

Whatever the goals there are always many different ways that a website can be designed or organised in order to achieve those goals. And it isn"t always immediately obvious which options are going to be most effective. The way in which your website visitors may use your site while in the privacy of their office, their home, or perhaps on a phone while commuting or in the street, is not at all easy to predict.

Therefore most initial designs for websites do not necessarily work well for their visitors, and this is typically not at all obvious to you the business owner. And therefore "Optimization" is required to try out different alternatives and find the ones that get the most effect in terms of reaching your goals.

"Optimization of websites is a blend of marketing, creativity and analytics."

Once goals have been clearly defined, and benchmarks measured, then various alternatives have to be developed, tested, adjusted and tested again.

Input into the process comes from many places including industry best practices, ideas from researching the competitive environment, clues from existing usage and pure brainstorming. This needs to be followed-up with rigorous measurement and analytics to ensure that statistically sound results are obtained, and these results turned into actions for an improved website experience for your visitors.

Having been developing and analyzing websites in a variety of industries for many years at WL Media we are very aware of how different design and organisation decisions can influence visitor behaviour. Our extensive experience with website Analytics as well as our knowledge of the latest trends in website design mean that we can create options and then determine objectively which are the winners.

 

To learn how the Optimization for Sales can improve your online internet marketing contact us today. 

Google Testmysite?

Google recently released a new tool called testmysite to encourage people to test their own small business websites for three different quality factors. Is this relevant to your website in Hong Kong? Raymond Lowe takes a look and give you some context on what it means for online marketing for your business in Hong Kong.

Here are the scores for testmysite.thinkwithgoogle.com

Should you be testing your business website? And what do the results actually mean from the perspective of digital marketing, and not just technology.

 

Mobile Ready

Are you mobile ready? Even the MTR says "Don't keep your eyes only on your mobile phone", but Hong Kongers are harder to tear away from the little screen. So your online presence, from websites to logos, from shopping carts to infographics have to allow for this reality.

From 2012 to 2014 Mobile usage in Hong Kong for English language speakers went up 92%.

By July 2017 more people in Hong Kong will access your website on their phone, than on a PC. And that's not even counting tablets, phablets, slates and other mid-sized portable devices.

 

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