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About WL Media HK

WL Media HK is an Internet Marketing Services provider in Hong Kong that has years of experience in making profit from the internet. Through our digital marketing service and consultancy we assist companies based in Hong Kong and Asia to reach their business goals.

Our Origins

Originally the company was formed by the partners to support their ongoing Hong Kong Internet marketing efforts, which had begun when the Internet was young and the web was new. We made use of our skills from other parts of the computer industry; Winnie having worked in factory manufacturing computer systems, before moving to insurance programming, while Raymond had worked in publishing, direct mail and interior design among other industries in roles relating to programming, training, PC support and team management.

As long term “online people”, having years of experience with dial-up bulletin boards and other similar precursors to the Internet, it was natural for us to dive right into this new digital world and we were soon developing websites, posting to usenet and so on.

Even in those pre-Google days it was important to optimise websites for search engines, at that time Yahoo and Altavista, and it only become more important when Google appeared and rapidly made all other engines obsolete.

Building Websites that ranked well in search engines became second nature to us, and websites that were originally a hobby and written for personal interest soon turned into a business.  Using affiliate marketing in Hong Kong and paid banner advertising through Google AdSense the sites rapidly became a source of income.

Helping friends, family, neighbours and old consulting clients to build and manage their own websites also because part of the business, with both commercial and pro bono projects giving us more experience with different fields of interest.  This naturally became a digital consultancy service (in HK) with us advising people on how to get the best out of digital media.

With the development of content marketing and social media, and with the increasing sophistication of both the viewing public and search engines, we have continually been developing our understanding and techniques to stay ahead.   Social media analysis in Hong Kong is one of those areas in which careful analytics needs to be done in order to ensure that the online marketing effort actually creates real positive ROI from sales, and not simply undefinable brand awareness.

After 20 years of online marketing experience in Hong Kong we have seen trends come and go, but there are fundamentals that stay the same. And it is these universal concepts that we base our work on, knowing that they will survive long term rather than just temporarily.  Long lasting concepts that drive online marketing including being customer focused, doing good digital analytics, and keeping pace with online competitors.

Online Presence Consultancy services

Every business or organisation has some online presence, whether it is wanted or not.  Businesses often forget that, feeling that if they don’t have a website that then they are not online, but this is an illusion. The 21st century world is online, your customers are online, and it is unavoidable that there will exist on the internet mentions of your business, with discussions, comments, reviews – and yes complaints – about your company all visible to anybody who cares to search for them.

Hong Kong digital marketing is comparatively new, so many businesses are still not making the most out of both the deliberate, and the accidental, internet presence.  Whether it be the paid advertising, the commercial website, or the organic naturally occurring business citations, the online presence of a company needs to be managed.  Only by proper awareness and proactive management can an organisation ensure that the best possible face is presented to your customers, leads and enquirers.

Internet Marketing in Hong Kong takes effort, and experience, and while much of it is perfectly possible to do yourself there are times when outsourcing it to someone who has a dedicated knowledge of the topic is better.  A little research will show that there if you are looking for a digital marketing company in Hong Kong you will find several choices, of which WL Media HK is only one.  What makes our services different is our 20 year familiarity with actually promoting our own websites and social media presences, giving us a longer term view.

The online marketing services offered by WL Media HK allow you, the small or medium sized business owner, to focus on your own expertise, your own business, while the details of managing the online presence can be managed by us.  You don’t need to develop imposing skills with online marketing, when you can make use of our years of experience with the internet.  We can design and implement strategies for online marketing that are suited just to your business. 

We provide a full range of services both directly and through project managing specialist service providers, to guide your online presence to meet your business goals. Our training, coaching and mentoring can also help you to bring the required skills into your own organisation, either to yourself or to people in your company.

While we are not the only Internet Marketing Company in Hong Kong, we do pride ourselves in giving a uniquely personal and dedicated level of service to our clients. When we work for you then your business becomes our business and we will brainstorm, investigate, experiment and develop ideas for your business.

When you need an internet marketing agency in Hong Kong, be it for online advertising, social media promotions, web hosting or web design, you should talk to us to see how we can guide your online presence to meet your business goals.

Read more about our specific tools which allow you to quickly improve your internet presence profits.

Travel Website Promotion and Consultancy service

WL Media designs and operates mini "FastFacts"" guides to travel destinations within Hong Kong, throughout Asia and around the world.  Based on analysis of visitor interests, and intended to fill gaps in the market for tourist information, these sites attract substantial readership and are monetized using Google Adsense as well as direct placed advertisements.

By operating web properties in the competitive travel sector we are able to constantly keep up-to-date with the latest SEO techniques and monetisation methods.  These are the same skills that we then use in our online marketing consultancy.  On the travel websites we offer advertising opportunities of various types.  These include the traditional form of banner ads which are still very popular, despite being probably the oldest form of web advertising, and we also offer more current types of advertising such as native advertising and chances to do sponsorship of sites that are relevant to your business.

 

Although our company is based in Hong Kong, having both native English and native Cantonese speakers meaning that we are able to serve a variety of different markets, both inbound and outbound from HK.

The Team

Winnie Tsoi

Winnie Tsoi - Owner and Digital Marketing Consultant

Winnie has over 20 years of experience in the IT industry, including 10 years in her own Digital Marketing Company. She is certified in System Analysis and Design as well as Google AdWords Advanced Search marketing. Before moving into online marketing Winnie worked in a wide range of Hong Kong industries including toy trading, electronics manufacturing, including MRP, consumer electronics, watches and the insurance industry.  This wide ranging experience comes in very useful when being an internet marketing firm for a range of customers.  Her current role involves SEO, web design, affiliate marketing and digital promotion. A native of Hong Kong Winnie is fluent in both Chinese and English.

 

 

Raymond Lowe

Raymond Lowe - Internet Marketing Analyst

Raymond has worked in the IT industry for 30 years in a range of roles from programmer to project manager before establishing his current role as an Internet Marketing Consultant.  He is certified by Google for Adwords and has 20 years of experience of developing and promoting websites.  With experience in a range of industries including petrochemicals, pharmaceuticals, interior design and magazine publishing he has used his experience to optimize business process in companies of all sizes.  A Eurasian Raymond is a native English speaker.

 

Contact him at raymond@wlmedia.com, by phone or Whatsapp / WeChat on 9807 2707, View Raymond Lowe's LinkedIn profile View Raymond Lowe's profile or

 

 

 

To learn how we can help you to increase sales of your company contact us today. 

Google Testmysite?

Google recently released a new tool called testmysite to encourage people to test their own small business websites for three different quality factors. Is this relevant to your website in Hong Kong? Raymond Lowe takes a look and give you some context on what it means for online marketing for your business in Hong Kong.

Here are the scores for testmysite.thinkwithgoogle.com

Should you be testing your business website? And what do the results actually mean from the perspective of digital marketing, and not just technology.

 

Mobile Ready

Are you mobile ready? Even the MTR says "Don't keep your eyes only on your mobile phone", but Hong Kongers are harder to tear away from the little screen. So your online presence, from websites to logos, from shopping carts to infographics have to allow for this reality.

From 2012 to 2014 Mobile usage in Hong Kong for English language speakers went up 92%.

By July 2017 more people in Hong Kong will access your website on their phone, than on a PC. And that's not even counting tablets, phablets, slates and other mid-sized portable devices.

 

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